Motion graphics for advertising spot

This project was part of a ATL campaign launching the new website and digital interface of the TV channel. There were various audiovisual items: banners, rich media to support the TV campaign and the advertising spot.

An original virtual launch simulating the first boot of a spaceship.

First there was a story with the narrative needs of the spot and once approved the idea and concept of sales by customer production took place. The film was shot on a chroma-key set. Finally,  in post-production the composition and animation recreated a virtual start of the web by adjusting the final piece of the machine.