A new TV Brand
This project of branding and identity design was the big relaunch of the television network with a very cool reestyling. The idea was to use symbology drops, water and liquids giving a touch of softness and visual lightness to this channel of television. It would add a plus in friendly, warmth and dynamism to all the branding. The other symbol used was dialog bubbles, underscoring outstanding features of media communications like flowing information and free thinking.
We designed a logo with a basic form that could be used to build any form and would be versatile for developing future identities. Then we started working with this symbology in the logo to have a base to work with. The idea was to play with rounded shapes that would give a very friendly style. The elements that we choose were all in relation with fluids, liquids, waves, and drops.
Another topic to work with was communication skills in the brand. We proposed to introduce bubbles and flashes of dialogs all over the design project to highlight this important concept. For ending we worked with shapes and elements of the old bull to discovering a different side full of possibilities.
ART DIRECTION // DESIGN // MOTION GRAPHICS