Art Direction for TV
This project consisted in create the art direction and design of the corporate image for a Saturday afternoon program. To give an original touch I decided to hang all the objects in a dream space where elements arise spontaneously. On the set it was fundamental to portray moments weekend afternoon with the characteristic orange light spot of afternoon sun. The fusion between reality and the hanging creative space was made by introducing the material shot in the texture of a 3D display divided into several squares. Everything began with a ball that was created to exploit a universe of forms in the air.