Commedia dell’arte in a TV program
The art direction of this TV program was developed with the idea of representing the deformation that allows comedy. We were inspired by the characters of the commedia dell’arte that current did ye stars of today were part of that circus comedian. To achieve this effect prepare a production based on a shoot in chroma-key set with the help of a fisheye lens to illustrate aberration that produces humorous license this type of content when its goal of critical today.
Then in post-production was done a thorough job of cropping and composition with After Effects to get the picture style was sought, full of bright and vivid colors. All this world was introduced to a bucket where all elements surprise danced to the rhythm and finally jumping a pier with logo 3D modeling and the two presenters of the program.
The result is a head of television with a fun and funky rhythm, based on merging 3D, motion graphics and some simple but very original modeling. The project was very successful as a proposed program image and provided another twist to a style of irreverent and provocative program.