Let’s advertising as salmon jumping

A complete identity requires developing television break bumpers and TV idents limiting and giving information of advertising time. These pieces are created with this aim: to proclaim the viewer jump to classic advertising information giving the time it takes to re-programming.

TV Idents “We are back in …”

In this case the project consisted in making a 3D fish with pickup style of the brand logo. The idea was to create a stream of small fish jumping to be taken to advertising and once the ad space ends we would get back to the program in question that was being broadcast at that time. The art and design line corresponds to all new graphic line developed for the launch of the new style of television. With these colors and the fresh and cheerful rhythm we approached the client’s objective: to develop a more dynamic style getting closer to the viewer.

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