A TV promo in two rhythms

This TV promo was made in the proposal for the re-launch campaign TV of Intereconomía Business Channel. In this project we used different techniques to tell the story in two different speeds. We shot the same sequence in time-lapse and slow-motion and after that we mix the two different rhythms in order to achieve an effect of isolation of the main character, recreating the idea that life goes fast.

Direction: Gemma Alguacil.
Director of photography: David Ávila.