Advertising · “News” commercial for TV

The Project of the spot of TV “News”

Branding pieces for Intereconomia Television.

This campaign of TV spots for advertising started with the idea of underlining the concept of latest news and being informed. I began with these three items: News, Breakdown & Information and built a virtual universe of the brand color to represent an ideal containing these basics. This project was developed with the target of building a new style of television.

For this production I decided to use different kind of tools like after effects motion graphics and 3D elements to recreate the illusion of a perfect news world at your fingertips. Software used in this case was: Maya, After Effects, Photoshop, Illustrator & Final Cut. To enhance the brand each element was designed behind blue and cyan colors and textures.

To make it more interactive and nearby introduced the idea that everything is seen from viewer’s subjective view in first person who discovered the advantages of staying on top thanks to our TV.

Frame styles for advertising

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